We use this word a lot at Two Sole Sisters. It begins in our interview process, training program and continues through our customer relationships. Lindsey and I feel that authenticity is a core value of our corporate identity. When we created the idea for Two Sole Sisters we did not define our corporate culture or even tap into the authentic nature of what we were providing for our customers. However, over the past 4 fours years it seems as if Authenticity is a recurring theme in the growth of our business.
At Two Sole Sisters authenticity means:
-being true to ourselves and our customers
- believing in our product and telling the story of the people behind the brands
- customers who feel genuinely cared for and valued when they walk into Two Sole Sisters
I believe this sense of authenticity was bestowed upon Lindsey and me from our grandmother Honey. She was the catalyst for our love of footwear and launching Two Sole Sisters. She shared her love of fabulous shoes with us as tiny girls and taught us we were perfect with all of our imperfections and that is what we strive to share with our customers today.
Welcome to our blog. We hope that these stories help you to get to know us, our store, and Honey. We look forward to sharing with you.
Wall Street Journal